Underground Rapper of the Week is a new feature designed to raise awareness of rappers from all over the world who, if that world were a perfect place, would be more famous than they are. It will be updated every Tuesday before the sun goes down. Feel free to email suggestions of slept-on rappers from your city or wherever to: ezra.stead@gmail.com
There are few emcees alive grimier and more underground than Los Angeles’ Rheteric Ramirez. One of the most respected battle rappers in GrindTimeNow, Rheteric spits creative punchlines in battles and fluent, rugged flows on gutter tracks like “Dear Diary,” a single from his upcoming, as yet untitled LP from Hellfyre Club Records, on which he breaks down his deadly battle abilities: “I hit the head on the nail, they laughin’ loud as hell / Things I say about you, wouldn’t say about yourself / This is your brain on Rheteric and I’m scramblin’ the yolk / You’ll always be on the outside of my inside joke / Dear diary, got me feelin’ I’m in the wrong genre / ‘Cause my lyrics aren’t somethin’ they’d introduce to their mama.”
Too true. Rheteric’s lyrics and subject matter are far from family-friendly, and he has no patience for soft, suburbanite hipsters and poseurs, as is evident in these lines: “You’re a productive member of society and a name-dropping social retard / With a members-only jacket and a designer flannel green scarf.” A lot of Rhet’s lyrical content involves his frustration with this gentrification of his beloved L.A., which he makes a point to warn y’all is not for everyone, but he also digs deep into his past and present feelings on tracks like “The Loneliest One” and “Tender Loving (Nothing),” and unleashes a blistering, all-encompassing rage on tracks like “Reverse Engineering.”
On the other hand, in his battles Rheteric often has a playful, humorous approach that incorporates strange, unexpected concepts like his Stephen Hawking-channeling verse in the second round of his hilarious battle against Tiger Ty, which also includes ridiculous punchlines like “You’re what happens when you do too much nitrous oxide / You’re what happens when you punch yourself when you’re cross-eyed,” and “You’re what morning breath looks like.” He is an uncompromising artist capable of jokes, vicious battle raps and pure poetry, like this gem from the second verse of “Skyscraper Cemetery”: “God named this city after angels, but did not reveal their names / To protect the identity of the demons who run this city into the grave.” In other words, Rheteric Ramirez is hard to pigeonhole, and y’all should probably give him some money while he’s young enough to enjoy it.
