Category: Videos (Page 7 of 96)

Adele Skyfall theme

October 24, 2012 / Staff

Adele’s “Skyfall” theme already has over 37 million views on YouTube. Wow! It just shows that for the biggest stars, the music industry is doing just fine, and that music is still an incredibly important part of the pop culture sauce.

But the music business is incredibly fractured, and the whole structure has changed dramatically over the past 15 years. The road to success can take many different forms, and Adele is just one example as she got a recording contract offer after a friend posted her demo on Myspace. So of course the Internet is an important ingredient for every young band or artist. Then we have the music competitions like “American Idol” and “The Voice” that can get unbelievable exposure for young artists.

But few people can get on those programs, so if you want to work as a performer in the music business, you have to be willing to work at promotion. Fortunately, most young people have a good grasp on things like the Internet and social media, which can be incredible tools. But the smart ones are also using the old, time-tested tools of doing shows and then promoting them on the ground with flyers and brochures. For these types of things, you may not need custom printing as simple flyers can work to get the word out. But, image is everything in the entertainment business, and investing in some glossy and slick posters and handouts can do wonders, and these are now more affordable with options like cheap printing brochures at UPrinting or other options online. But you have to do all this together. Before a show, make sure to have videos posted on YouTube. Promote the show through Twitters, Facebook and other social media. Have your team use Twitter and Facebook the day of the show. Then, make sure to post cool photos and videos after the show. If you put the work in, you’ll see the results!

Artists, Pop, Songs, Videos

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Underground Rapper of the Week: K’naan

August 14, 2012 / Ezra Stead

Underground Rapper of the Week is a new feature designed to raise awareness of rappers from all over the world who, if that world were a perfect place, would be more famous than they are. It will be updated every Tuesday before the sun goes down. Feel free to email suggestions of slept-on rappers from your city or wherever to: ezra.stead@gmail.com

K’naan is much more successful and well-known than most of the underground rappers profiled in this column, but still, in this writer’s opinion, not nearly successful and well-known enough. Based on the definition of “underground” stated above, therefore, K’naan definitely fits the bill. In a perfect world, this guy would be Top 40, while cats like Waka Flocka Flame would be completely unknown.

Born in Somalia, K’naan spent his pre-teen years surviving the Somali Civil War and other hardships in Mogadishu, one of the most dangerous and violent places on earth. When he was 13, his family fled the war-torn region and joined relatives in New York City, before moving to Canada, where K’naan learned English, partly by listening to Hip-Hop records. His birth name, Keinan, means “traveler” in the Somali language, and his life and music reflect that. His breakthrough album, 2005’s The Dusty Foot Philosopher, is a beautiful mix of varied influences, as well as K’naan’s own original style and voice. The album blends world music rhythms with hardcore, conscious Hip-Hop for a sound that works equally well in the dance club or in the headphones, whether you want to move your ass to it or carefully dissect its sharp, thoughtful lyricism.

Tracks like “Soobax” and “In the Beginning” showcase this versatility, with a rhythm that makes it almost impossible not to move coupled with lyrics that make you think, while other songs like “What’s Hardcore?” and the album’s title track bring that raw, conscious Hip-Hop lyricism right to your front door. On “What’s Hardcore?” he sums up his experience growing up in Mogadishu with lines like “Life is cheap here, but wisdom is free,” and “If I rhymed about home and got descriptive / I’d make 50 Cent look like Limp Bizkit.” Despite avoiding gangsta rap cliches in favor of empirical realism, K’naan is not above some good old-fashioned battle rhymes, as evidenced on “The Dusty Foot Philosopher,” where he spits lines like “My mind is like your life, straight up, ’cause it’s made up” and “I’m not gonna sit here and whine like crushed grapes / My mind leaves you speechless like duct tape.”

K’naan’s follow-up album, 2009’s Troubadour, helped to bring his music to a wider audience with guest spots from high-profile artists like Adam Levine of Maroon 5, Kirk Hammett of Metallica, Mos Def and Chali 2Na, as well as the legendary Chubb Rock on “ABCs,” one of the album’s best songs. This album has a more polished, mainstream-friendly sound without sacrificing the traditional rhythms and conscious, philosophical lyricism that made K’naan great on his earlier works. With his latest EP, More Beautiful Than Silence, featuring guest spots from Nas and Nelly Furtado, K’naan continues to blow up, and few rappers alive deserve it more than he does. If you’ve been sleeping on K’naan, take a minute to listen to this immensely talented and hard-working artist.