Canadian rock duo USS (Ubiquitous Synergy Seeker) brought their high energy rock to RedGorilla Music Fest Wednesday, complete with techno inspired beats and homemade smoothies (they made them on stage), giving everyone a taste of what it would be like if Nirvana went to a rave.
It’s true there are thousands, probably millions of independent bands in the US alone. They record in their basements or garages, tour on meager merch sales, and survive purely on adrenaline. Most of them will never make a dent in the mainstream rock market, but every now and then a band comes along that possesses enough talent and drive (the combination is key) to take them straight to the top. Case and point: USS.
You may not be familiar with USS yet, but these guys have been enjoying great success in Canada thanks to heavy radio rotation and a never-ending desire to create something completely unique. With the help of their trusty MacBooks, USS has been creating Nirvana inspired indie-rock laced with infectious beats and energy to boot, for years. Now, with intuition to guide them, USS is embarking on the ride of their life: the release of their upcoming album, and an exciting tour to follow.
USS’s set at RedGorilla Music Festival last Wednesday was an experience in and of itself. Their energy, above everything else was intense. They ran around stage shouting lyrics in perfect harmony, and spitting energy with their wicked rhymes. To top off the night, USS took the audience on a strangely entertaining ride when they proceeded to make homemade smoothies on stage, while singing. Ash would sing a line, pick up a banana, rub it all over his face and then sing another line. He’d do some more rubbing and then place the banana into the blender and pick up a strawberry. After some more singing and eccentric expressions, he would rub the strawberry all over his face, sing some more and then throw it into the blender with the other fruits. The set ended with the two drinking the smoothies and acting surprised as to how they wound up with smoothies in their hands. It was borderline train wreck, but it was brilliant, and the music was so spot on live it was incredibly entertaining. I laughed my head off, danced my heart out, and still have their melodies stuck in my head. USS puts on such a great set it’s a wonder they haven’t been around longer.
For USS, the journey to the top of the Canadian charts was surprisingly organic. It began with Ash’s desire for something he had never heard before. After swapping his electric guitar for a new MacBook—the first computer he had ever used in his life, mind you—Ashley Boo-Schultz paired up with pal and turntable master the Human Kebab. The evolution of the duo’s thoughts and desires came to fruition in the bass-heavy sound that can be heard on the band’s new record Questamation that is currently on iTunes, and will hit stores soon.
Interestingly enough USS has recorded, produced, marketed, promoted, and distributed their music without any help from a label. They’ve also been fortunate enough to grow a significant following without falling victim to mainstream media, bypassing the hoops of fire most new artists are forced to jump through to secure radio play. Instead, USS’s music has spoken for itself. The synth-pop and grunge-inspired rock that defines them has risen above the masses of indie music as some of the freshest, most promising tunes on the radio. Here’s to USS and their incredibly unique brand of indie-rock. If you missed this band at RedGorilla you should be ashamed of yourself. Trust me—you want to get to know USS, they’re coming your way. It’s only a matter of time before they’re dominating radio and tour circuit here in the states, and when they do all I can say is “I told you so!”
