Ready to have some Jimi Hendrix energy? If not, that’s too bad because Beverage Concepts’ “Liquid Experience” drinks are debuting this April. Yep, the non-alcoholic beverages are inspired by Jimi, and of course, this has peeved some fans such as Flea of the Red Hot Chili Peppers who said,
“To see his image and the beautiful feelings it has created during my lifetime cheapened by base advertising … is very disappointing to me.”
Yeah, damn it all. Another dead celeb gets used in a product. Boo-hoo. I’m still waiting for the Kurt Cobain Special Edition 12 gauge Remington or a Jim Morrison brand of whiskey.
