Some (including our own minister of snark, Jason Thompson) have mocked Macca for releasing his new album, Memory Almost Full, on the new Hear Music label, the startup imprint co-financed by Starbucks and Concord Music Group. This writer, however, personally thinks it’s the most awesomest thing he’s seen in years. Paul McCartney, Paul freaking McCartney, is walking away from the major labels because he thinks a coffee shop would do a better job selling records than they would. Wow.

So here it is, Starbucks’ first single, “Ever-Present Past.” This definitely reminds me of an earlier Macca tune. “Press,” perhaps? You tell me.

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