Seen Your Video: OK Go, “End Love”

Sweet Jesus. OK Go has done it again.

What I love about “End Love” is that the stop motion photography reminds me of Zbigniew RybczyƄski’s groundbreaking videos in the early ’80s, particularly the Art of Noise’s “Close (To the Edit)” and Lou Reed’s “Original Wrapper.” Only, of course, OK Go takes the concept into outer space by turning the clip into an all-nighter and, in the end, a giant group production. Along with a few very curious geese.

Tim is clearly the best dancer of the bunch here, but that’s almost become an in-joke of sorts. If Dan and Andy suddenly learned how to be as fluid as Tim, it wouldn’t look right. The occasional inclusion of super slo-mo shots was a nice touch too, but nothing touches that human cyclone at song’s end. And now that they have gained control of the album and released it on their own label, we don’t have to worry about any of that ‘no embedding’ nonsense. Get comfy. You’re going to need to watch this one a couple times to catch everything.


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