Perhaps in an effort to challenge audio bootlegs and video taken on camera phones, Live Nation and Apple have teamed to provide concert footage via iTunes.

Apple’s iTunes will have a section featuring the concerts of about 20 artists ranging from Jesse McCartney to Ziggy Marley, when the service begins, the companies said in a statement. They expect hundreds of more shows in the coming months. Prices will start at about $7.99.

Los Angeles-based Live Nation will produce most of the offerings from the more than 20,000 concerts it promotes each year. The company has reached licensing rights deals for live performances with major label owners and artists to enable a smooth launch of the service, it said.

Eh, there’s something enticing about a shaky (and probably illegal) video recorded by the average concert attendee. Plus, I don’t have to pay to watch it on YouTube.