I don’t watch nearly as much TV as I used to, so this might well have been tackled in the past, but can I just say that I finally saw the Kraft commercial that morphs EMF‘s “Unbelievable” into a jingle for their new cheese crumbles, which are…
…wait for it…
I know, I know, it’s only EMF, and they could probably do with the money. And it’s not like they knew anything about it, really. (If you check their website, as of January 8th, they still hadn’t even seen the commercial themselves, although someone did manage to provide them with the above link to watch it online.) But, criminey, guys…crumb-believable? Ugh.
Closing note: Despite this incredibly unabashed example of selling out, EMF nonetheless continues to retain my eternal respect for having introduced me to the Stooges’ “Search and Destroy,” which I’d never heard until they covered it on their “Unexplained” EP.
