Underground Rapper of the Week: Madd Illz

Underground Rapper of the Week is a new feature designed to raise awareness of rappers from all over the world who, if that world were a perfect place, would be more famous than they are. It will be updated every Tuesday before the sun goes down. Feel free to email suggestions of slept-on rappers from your city or wherever to: ezra.stead@gmail.com

Orlando’s Madd Illz is the definition of a beast – an insanely ferocious emcee who spits intricate but accessible, rapid-fire, multisyllabic rhymes that absolutely demand you press rewind over and over again. He could undoubtedly hold his own up against cats like Twista and Tech N9ne for the title of fastest rapper alive, and he boasts an extremely versatile flow with an impeccably crisp, clean cadence and perfect rhythmic timing. He’s also one of the kindest, most supportive rappers the global Hip-Hop community has to offer.

Illz was born to do this; in fact, his birth name, Matt Hills, practically is his stage name. He’s also the living embodiment of the idea that battle rapping, however mean-spirited, is really about building community, not just tearing another emcee down. For evidence of this, look no further than GrindTimeNow, the world’s largest Hip-Hop battle league, which he created and owns. With divisions ranging from Orlando to Chicago, Atlanta, New York, California and more, GrindTime challenges emcees to bring their best, most intricate and cleverly constructed punchlines to the table. Written verses are openly accepted and expected, but the best GrindTime rappers stay on their toes with sharp freestyles as well, flipping their opponents’ punchlines back at them. Though few of them are nationally famous, one of GrindTime’s best battlers, Dizaster, recently beat the legendary Canibus in an instantly infamous battle, and battle rap phenom Jin has also participated in the league.

Speaking of freestyle rap, Madd Illz is one of the sharpest you’ll ever see at it, and he’s often at his best when allowed free reign to riff on any topic that comes to mind, rather than being tied down to the focus of a battle. The speed of his delivery isn’t weakened by the lack of pre-written material, either, as he displays a remarkably extensive rhyming vocabulary and enviable endurance for long-form flows. I’ve seen him go off for several minutes straight multiple times in any given show without repeating concepts or rhymes, and always ending his extemporaneous verses strongly, rather than just trailing off when he runs out of ideas, as so many freestyles end.

In addition to freestyle and battle rap, however, Madd Illz is also an excellent songwriter, with diverse topics ranging from the personal (“If I Get Famous”) to the political (“Be A Patriot,” “Sick of the Lies,” “Katrina”) to his love of the art form itself (“Music”), as well as songs simply showcasing how sick he is as a rapper (“His Name’s ILLZ,” “Put on By the Spit”). His sharp, autobiographical anthem, “Underground Hip-Hop” could also serve as a statement of purpose not only for this column, but for any up-and-coming emcee, as well as veterans who may have lost their way. Fierce, uncompromising and wise, Madd Illz is at least as deserving of mainstream success as any underground rapper out there, but he would never sell out his vision to get it.

  

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