On a night set to recognize musicians past and present, Kanye makes it solely about himself

Kanye

There’s a formula to most awards shows — especially the Video Music Awards. You would think Kanye West knew that, considering he’s a self-proclaimed expert on pop culture. Case in point: Taylor Swift’s “You Belong With Me” beat out Beyonce’s “Single Ladies” for Best Female Video. However, “Single Ladies” won for Video of the Year. Simple logic states that, if “Single Ladies” is the Video of the Year, it should also be the Best Female Video since Beyonce, as we know, is a dame. But the VMAs don’t work that way. They never have. When MTV lost its edge over 10 years ago, the network turned into an advertising agency instead of an important voice covering all things music. It wouldn’t be good business to have Beyonce win both awards. By spreading the love around, MTV is essentially recognizing the artists that have been the most lucrative to their business. Last night, nobody walked away with multiple trophies — because there’s a formula.

I always assumed Kanye was privy to this knowledge. When he jumped on stage and forced the mic out of Taylor Swift’s hands, the younger generation was undoubtedly excited. More stars! More stars! To those who think of Kanye as a trouble-making crybaby, they could sense he was up to no good. Shouting that his friend Beyonce’s video was “one of the best videos of all time,” he proved he doesn’t “get” the give-and-take ethos of pop culture at all. He’s just as clueless as the millions of adolescents that stayed up late to root for Taylor Swift.


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