SXSW 2010 Quick Hits, Day 1: Free Energy

Over to the Levis/Fader Fort, which I’d seen described on Twitter the night before as a “funhouse for hipsters.” I wanted to check out Philadelphia buzz band Free Energy, and therefore braved a ridiculous 45-minute line to get in. I was rewarded with free drinks, which are often served at the sponsored day parties, but the power-pop rock quartet turned out to be a bit of a disappointment. They have catchy tunes, vintage gear, a great name and cool looks, but something seemed to be missing. The band members seemed like they were into it, but the tunes kept falling a little flat, like the musicians lacked the chops to propel the songs higher in a live setting. I wanted to love this band, but I just wasn’t feeling it and the crowd seemed to feel the same way. I wanted to catch one of their other showcases to give them a second chance, but was unable to do so. The Fort was definitely a great venue though, with lots of spots to chill, beer pong, a blogger’s lounge with laptops, a Korg soundlab with musical toys and more.

free energy


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