You have to feel a little bit bad for OK Go. Ever since they made the one-take, dancing-on-treadmills instant classic video for “Here It Goes Again,” the fifth (!) single from their 2005 album Oh No, they raised the level of expectations for their subsequent music videos impossibly high. You can’t help but wonder if the reason they have taken so long to record a follow-up album is because they were having a hard time coming up with an idea for the album’s first video.
We’re kidding, of course, but still, we’re willing to bet they went through over a hundred treatments before settling on the one for “WTF,” the first single from their upcoming album Of the Blue Colour of the Sky. The press release quotes singer Damian Kulash saying that “there is a lot of Purple Rain on this record,” a statement that we found dubious, to say the least. After all, Trent Reznor once said that Nine Inch Nails were making a Prince record, and the end result was The Fragile. Not quite a Prince record.
But as it turns out, OK Go did channel Prince, though we’d say it’s more Parade than Purple Rain. (Kulash’s falsetto is pure “Kiss.”) Armed with a Yes-like time signature (5/4, for those keeping score at home), “WTF” is one of the band’s best songs yet, and the video is an eye-popper. Using what we believe is referred to in the drug world as the tracer effect, the clips shows the band members walking around a white set, using giant wands to change the colors in the background. The clip looks like it was shot in one take as well, though we’re guessing there are a couple of cuts spliced in there. Either way, it’s a brilliant clip, in a my-head-hurts kind of way.
We proles can’t possibly fathom the kind of pressure that Green Day must have felt when they were putting the finishing touches on 21st Century Breakdown, their first album since the multi-platinum – and game-changing – American Idiot. Perhaps that is why they played around with side projects like the Foxboro Hot Tubs (which was a damn good record, by the way), because it enabled them to get their yeah yeahs out without having to worry about commercial expectations.
Ah, but they could only put the world on hold for so long, and at last, they give us “Know Your Enemy,” the debut single from Breakdown. Does it raise the stakes of American Idiot? No, but that appears to be the point. There was no sense in even trying, so instead, they deliver something more akin to their “unplugged” album Warning, which is one of my favorites of theirs. Big choruses, hand clap-ready snare drums, and a no-nonsense performance video to promote it. It’s as if they’re asking us to forget that American Idiot ever happened, and while that makes sense, it’s just not gonna happen. Still, this definitely has me excited to hear the rest of the album. Only a couple more weeks…
Let us guess: your reaction was the same as ours when you saw the above headline. “Neil Young still makes videos?” Yes he does and, knowing the commercial prospects that a Neil Young video would have in today’s market, he made sure to keep things simple. No sense in throwing good money after bad on an elaborate video that the video channels will never play anyway, right?
Young actually shot two videos for “Johnny Magic,” the first single from his upcoming album Fork in the Road, both of which feature Young lip syncing the song in one take while driving his car. We’ve chosen the “Magic Sun” version, where Young brings his dog along for the ride. It’s a bit harder to watch since the sun literally washes out all images on the screen on more than one occasion, but come on, it has a dog. Gotta use the video with the dog.
