RIYL: Prince, MGMT, Death Cab for Cutie

They are only releasing their third album, but OK Go has rather shrewdly defined themselves as a multimedia phenomenon rather than a rock band. It’s a genius move, really, because suddenly the standard benchmarks for judging a band’s success are thrown out the window. Did the last album go gold? Who cares? The video they made of themselves dancing on treadmills has racked up over 49 million plays on YouTube. They are, in short, the kind of band that record labels used to kill to have on their roster; their devoted fan base would guarantee that all of the band’s albums would sell reasonably well, and as an added bonus, they allowed their bean-counting overlords to tell people that they believe in the creative process above all else. (Pssst. They don’t.)

You get the sense that the band is more than aware of their rather fortunate place in the pop universe, because they just used that freedom to create their most adventurous, and consistent, album to date. Of the Blue Colour of the Sky bears little resemblance to the over-caffeinated power pop that once served as the band’s calling card, trading the muscular grooves of their 2005 album Oh No for something, well, groovier. Prince’s influence is all over the place, from the Parade-ish “WTF?” (complete with a 5/4 time signature and rip-roaring solo) to the slammin’ “White Knuckles,” which is one of the best “1999″ covers ever. (Likewise “End Love,” which is this album’s “I Would Die 4 U.”) Singer Damian Kulash gives the falsetto an extensive workout here, which is fitting with the lyrical content; he’s clearly had his heart broken – “Needing/Getting” is the Jilted Lover song of the year – so the falsetto gives good voice to his pain.

If they’re smart, OK Go will consider adding producer Dave Fridmann as an unofficial fifth member, because his influence here cannot be underestimated. The drum tracks sound like the stuff of Steve Lillywhite’s wet dreams circa 1983, and the guitars are crystal-clear. He clearly encouraged the band to think big, because these songs bob and weave in ways the band had never dared to try before; “Needing/Getting” and “Skyscraper” both feature lengthy outros, and the overall sound is positively massive compared to the stripped down Oh No. If there’s a catch, it’s the album’s final third; there is nothing particularly wrong with the songs, but emotional fatigue begins to creep in. And then, in the final moments of closing track “In the Glass,” they clean the slate with one hellacious tribute to “I Want You/She’s So Heavy,” a slow-building, climbing/falling chord sequence that will give Chris and Ben from Death Cab fits. If only Fridmann hadn’t recorded the drums so hot at the end; the music is so pretty, but when turned above a whisper, the drums sound like an avalanche. Pity, since Fridmann had done such a good job avoiding that pitfall up until then.

Of the Blue Colour of the Sky may not bring many new fans to the OK Go camp – outside of a few Prince devotees – but we’re guessing that doesn’t really concern the band much, and that is exactly how it should be; the second a band starts worrying about what other people think of them, they’re done. At this rate, it wouldn’t surprise us to see OK Go turn into the pop equivalent of Wilco. God knows, the world could use more of those. (Capitol 2010)

OK Go MySpace page
Click to buy Of the Blue Colour of the Sky from Amazon

You have to feel a little bit bad for OK Go. Ever since they made the one-take, dancing-on-treadmills instant classic video for “Here It Goes Again,” the fifth (!) single from their 2005 album Oh No, they raised the level of expectations for their subsequent music videos impossibly high. You can’t help but wonder if the reason they have taken so long to record a follow-up album is because they were having a hard time coming up with an idea for the album’s first video.

We’re kidding, of course, but still, we’re willing to bet they went through over a hundred treatments before settling on the one for “WTF,” the first single from their upcoming album Of the Blue Colour of the Sky. The press release quotes singer Damian Kulash saying that “there is a lot of Purple Rain on this record,” a statement that we found dubious, to say the least. After all, Trent Reznor once said that Nine Inch Nails were making a Prince record, and the end result was The Fragile. Not quite a Prince record.

But as it turns out, OK Go did channel Prince, though we’d say it’s more Parade than Purple Rain. (Kulash’s falsetto is pure “Kiss.”) Armed with a Yes-like time signature (5/4, for those keeping score at home), “WTF” is one of the band’s best songs yet, and the video is an eye-popper. Using what we believe is referred to in the drug world as the tracer effect, the clips shows the band members walking around a white set, using giant wands to change the colors in the background. The clip looks like it was shot in one take as well, though we’re guessing there are a couple of cuts spliced in there. Either way, it’s a brilliant clip, in a my-head-hurts kind of way.

WTF?

OK Go | MySpace Music Videos