Underground Rapper of the Week: Prof

Underground Rapper of the Week is a new feature designed to raise awareness of rappers from all over the world who, if that world were a perfect place, would be more famous than they are. It will be updated every Tuesday before the sun goes down. Feel free to email suggestions of slept-on rappers from your city or wherever to: ezra.stead@gmail.com

Undoubtedly one of the most consistently entertaining underground rappers out right now, Southside Minneapolis’ Prof is a powerhouse of energy and skill wrapped up in an intentionally goofy exterior. Recently named one of City Pages’ Top 20 Best Minnesota Rappers, Prof has been on his grind in the Twin Cities for over a decade, and is now beginning to see some serious national exposure through his collaborations with the Alabama emcee Yelawolf and the Atlanta production duo Beat Chefs, who produced the stellar “Cold Outside” from Raekwon‘s Only Built 4 Cuban Linx … Pt. II, as well as fellow hometown heroes like Atmosphere and Brother Ali. Though his lyrics, stage presence and videos are mostly hilarious, Prof’s skill as an emcee is no joke, and his ability to engage an audience is extraordinary.

Prof released his first full-length with his rapping partner Rahzwell, the self-titled Prof & Rahzwell, in 2006, before breaking out with his Beat Chefs-produced solo debut, Project Gampo, in 2007. Like so many great emcees before him, Prof has invented a new slang term, “Gampo,” and it fits his hard-partying aesthetic perfectly. The hit single from that album, “Rocketman,” showcases his rapid-fire lyricism and playful swagger, as when he raps, “I keep ill, I eat skills / I climb mountains, I need thrills / Keep a couple dollar bills under my collar / So when I pop, know that I don’t mean pills.” Another standout track from that album is the hangover anthem “I Dry Heave,” which features great storytelling like these bars in which he describes barely getting to work and throwing up once more on the way in: “Rode on my niece’s handlebars all the way to work / My drunk ass might have been her training wheels, sure / And pull the trigger in the bushes before I walk in / My sweet niece left me gum in my pocket.”

Prof has stayed busy ever since, releasing two mixtapes under the title Kaiser von Powderhorn in 2008 and 2010, with a third on the way this summer. He also released the free album Recession Music, with fellow Minnesota rapper St. Paul Slim, in 2009; part of the ad campaign for that album, which includes the excellent “Horses in the Ghetto,” included old-fashioned “Wanted” posters of Prof and Slim illegally hung around the Twin Cities. This is a prime example of what sets Prof apart from a lot of other rappers: he has a unique way of making himself known, including some of the funniest promotional videos you’ll likely ever see. He also has a strong singing voice, which lends itself well to monster hooks such as the hilarious “Need Your Love” and “Animal,” as well as the straight-up blues jam “Whiskey.” Prof’s latest full-length, King Gampo, is available for free download now from Stophouse Music Group, so click that link and get Gampo!

  

Underground Rapper of the Week: Madd Illz

Underground Rapper of the Week is a new feature designed to raise awareness of rappers from all over the world who, if that world were a perfect place, would be more famous than they are. It will be updated every Tuesday before the sun goes down. Feel free to email suggestions of slept-on rappers from your city or wherever to: ezra.stead@gmail.com

Orlando’s Madd Illz is the definition of a beast – an insanely ferocious emcee who spits intricate but accessible, rapid-fire, multisyllabic rhymes that absolutely demand you press rewind over and over again. He could undoubtedly hold his own up against cats like Twista and Tech N9ne for the title of fastest rapper alive, and he boasts an extremely versatile flow with an impeccably crisp, clean cadence and perfect rhythmic timing. He’s also one of the kindest, most supportive rappers the global Hip-Hop community has to offer.

Illz was born to do this; in fact, his birth name, Matt Hills, practically is his stage name. He’s also the living embodiment of the idea that battle rapping, however mean-spirited, is really about building community, not just tearing another emcee down. For evidence of this, look no further than GrindTimeNow, the world’s largest Hip-Hop battle league, which he created and owns. With divisions ranging from Orlando to Chicago, Atlanta, New York, California and more, GrindTime challenges emcees to bring their best, most intricate and cleverly constructed punchlines to the table. Written verses are openly accepted and expected, but the best GrindTime rappers stay on their toes with sharp freestyles as well, flipping their opponents’ punchlines back at them. Though few of them are nationally famous, one of GrindTime’s best battlers, Dizaster, recently beat the legendary Canibus in an instantly infamous battle, and battle rap phenom Jin has also participated in the league.

Speaking of freestyle rap, Madd Illz is one of the sharpest you’ll ever see at it, and he’s often at his best when allowed free reign to riff on any topic that comes to mind, rather than being tied down to the focus of a battle. The speed of his delivery isn’t weakened by the lack of pre-written material, either, as he displays a remarkably extensive rhyming vocabulary and enviable endurance for long-form flows. I’ve seen him go off for several minutes straight multiple times in any given show without repeating concepts or rhymes, and always ending his extemporaneous verses strongly, rather than just trailing off when he runs out of ideas, as so many freestyles end.

In addition to freestyle and battle rap, however, Madd Illz is also an excellent songwriter, with diverse topics ranging from the personal (“If I Get Famous”) to the political (“Be A Patriot,” “Sick of the Lies,” “Katrina”) to his love of the art form itself (“Music”), as well as songs simply showcasing how sick he is as a rapper (“His Name’s ILLZ,” “Put on By the Spit”). His sharp, autobiographical anthem, “Underground Hip-Hop” could also serve as a statement of purpose not only for this column, but for any up-and-coming emcee, as well as veterans who may have lost their way. Fierce, uncompromising and wise, Madd Illz is at least as deserving of mainstream success as any underground rapper out there, but he would never sell out his vision to get it.

  

Howlies: Trippin’ With Howlies

Howlies’ bio begins with this description of their music: “an unexpected reinterpretation of garage, doo-wop, and 21st century rock ‘n’ roll.” Bios sometimes try too hard to pimp a band or use unnecessary adjectives, but this particular label, or labels, are spot on. Howlies’ debut, Trippin’ With Howlies, is a 43-plus minute romp of fun and throwback pseudo-psychedelic rock that probably sounds way better live than what producer Kim Fowley and the band were able to capture on tape. This is a band that formed in 2007 in Atlanta, after growing up together in the beach party town of Destin, Florida. Not surprisingly, the boundless energy of four guys just having a good time comes through on this debut, with songs that are equal parts raw and pleasantly addictive. It may not be groundbreaking or even the best thing you’ve heard this year, but with tracks like “Sea Level,” “Howlies Sound” or “Whiskey Night,” the flame of a party should burn on through the night when you pop this one in your player. (LABEL: Over Under Records)

Howlies’ MySpace Page

  

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