Locksley: Be in Love

RIYL: The Beatles, The Strokes, The Kinks

The Brooklyn-by-way-of Madison quartet Locksley still holds a dubious honor in the Bullz-Eye/ESDMusic camp for the press release that announced the release of their debut album Don’t Make Me Wait. It was, without question, the worst press release we’ve ever seen, dismissing the entire Midwest as beer-drinking fatties with lousy taste. Here is the opening sentence. Try not to choke on the condescension:

Wisconsin is one of those Midwest states that we all assume is running rampant with overweight Miller High Life drinking blue collar boys at the Lambough Field.

We later learned that the person who wrote this is from, yep, Wisconsin. (To set the record straight, the band had nothing to do with the press release.) We’re pretty sure misspelling ‘Lambeau’ is punishable by death there, but we’ll have to get back to you on that.

At any rate, the press release did a terrible disservice to the band, as their debut was a smoking hot mixture of ’60s pop rock with modern-day attitude, and singer Jesse Laz can do spot-on impressions of both Lennon and McCartney. The band’s sophomore effort, Be in Love, is more of the same, and that’s perfectly fine. (You hear that, Vampire Weekend fans?) However, the songs don’t quite pop like the first batch did. There are some standout moments, notably the handclap-happy “It Isn’t Love” and surefire first single “Darling It’s True.” In the end, though, the Strokes comparison proves rather fitting, as Be in Love is their Room on Fire; it sounds just like the debut, only not as exciting. (Feature Records 2010)

Locksley MySpace page


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