The Hours: Ali in the Jungle EP


RIYL: The Wonder Stuff, The Verve, Pulp

We love when good things happen to good bands. The Hours quietly released one of 2009’s finest albums with the sky-high See the Light, and someone at Nike clearly took notice, because the band’s 2006 single “Ali in the Jungle” just scored the company’s recent “human chain” ad, which ran roughly one kajillion times during the Winter Olympics. The song is a killer, with one of those instantly memorable choruses that will serve as the soundtrack for sports montages for generations to come. “Everybody gets knocked down / How quick are you gonna get up?” challenges singer Antony Genn in his Miles Hunt-like tenor, complemented by a punchy piano riff. The EP is short, a mere four tracks – and one of those tracks is an orchestral version of the title track – hence the mere three-and-a-half-star rating, but perhaps they are planning a more proper US release for See the Light later in the year (one song from the album, “These Days,” can be found here), after its brief availability as a download last year. One can only hope, anyway. British pop fans, get this while the getting is good. (Hickory Records 2010)

The Hours MySpace page
Click to buy Ali in the Jungle from Amazon

  

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