This World Fair: This World Fair

It appears the next incarnation of Aware Records is here, in the form of Los Angeles-based Ping Pong Music. Ping Pong manages Epic Records’ Augustana, and they are bringing us the next wave of very talented baby bands such as This World Fair, the London, and Windsor Drive. The formula of Ping Pong’s bands is similar to Aware, which launched the careers of artists like Train, Vertical Horizon and John Mayer. And that formula is almost a no-brainer – finding talented acts with hooky, melodic songs – but it’s in stark contrast to today’s hipster-driven music industry that mostly relies on gimmicks and fabricated street cred meters. Still, there is always a demand for great bands like This World Fair, and their debut album is an absolute sonic gift to those who dig the likes of Augustana, Better Than Ezra or Keane. Chris Kalgren fronts the band with a smooth tenor that effectively delivers a balance of driving rockers such as “Can’t Stop Falling” and “Drama,” or dreamy tracks like “This is All.” But among ten tracks that are quite frankly straight A’s, This World Fair scores an A+ with the pulsing, stunning piano-driven “Seven Letters.” Despite where the music industry is headed, there is no good reason why This World Fair shouldn’t be as successful as the rest of the world will allow them to be. (Ping Pong Music)

This World Fair MySpace Page

  

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